Seen.By.Ice.Queen: coming to my senses

Some of you may remember this plucky Hawaiian lass who was attacked by a great white while surfing and at the tender age of 13, lost her left arm. What made her a revelation is that instead of developing a phobia and swearing off the sport for life (I know I would have!), she returned to hit the waves merely a month after.

Bethany Hamilton

This girl I'm talking about is Bethany Hamilton, AKA, brand ambassador for the new to Singapore brand, OCEAN MINDED. Last heard at the Press Launch of OCEAN MINDED on 25 June 2009 @ Vista Bistro, Playground @ Big Splash, a movie's being made about her story. Here's a little background to her story if you've not yet heard of her (where have you been man?)


Back to the subject of OCEAN MINDED. OCEAN MINDED seeks not only to bring comfortable and fashionable footwear, and subsequently apparels to Singapore. It also wants to inculcate being responsible to Mother Nature and Brother Earth. This goes beyond just using materials that are environmentally friendly, e.g. materials made from recycled plastic, water-based glue that will not harm the oceans etc. OCEAN MINDED also seeks to develop their customers into environmentally responsible people by organizing green activities e.g. beach clean ups.

Their efforts thus far may have gone relatively un-noticed to us busy city-buzzers but it is slowly and surely gaining foothold (no pun intended).

Sole of Meilani

With its first concept store launched late last year at Vivo City, it has started a trail of flowery prints to a series of store tie-ups and more coming up this year. Look out for the big wave from OCEAN MINDED that is sure to hit you.

For Her: Meilani

OCEAN MINDED's Brand Attributes

• Environmentally Conscious
• Quality, Fit and Comfort
• Natural and Sustainable Materials
• "LIVE" the ocean lifestyle, "PROTECT" our environment and "RESPECT" life!

OCEAN MINDED will be launching their products at Isetan Tampines Mall come 4th July 2009. Meanwhile, go grab a pair of OCEAN MINDED footwear at the following outlets:

• Ocean Minded Concept Store (Vivo City #02-62)
• IMM Mall
• Queensway Mall
• CHECK Stores (AMK Hub, Heeren & Westcoast Plaza)
• OG Orchard